Co-financing may be granted to projects covering activities aimed at strengthening the export potential of SME entrepreneurs on international markets, in particular through participation in trade fair events indicated on the list of trade fair events where national stands for the sector in which the project falls, as well as away economic missions, in order to promote the applicant's product brand and the Brand of the Polish Economy.
Support is available to SME (micro, small, medium-sized) companies from all over Poland.
The funds obtained can be spent on:
IMPORTANT: A requirement to benefit from the grant is that the applicant participate in at least one trade fair from the list (available below in the article) as an exhibitor. The applicant cannot use the grant, for example, only for promotional activities or for meetings with potential contractors.
The second important point is the need to show that in the last fiscal year a minimum of 30% of the company's revenue came from exports. In other words, a company that has no export experience has no chance of getting support. On the other hand, thanks to this criterion, the competition for obtaining funds is significantly lower. The higher the percentage of exports in the total revenue, the better (the highest scoring will be the applications of companies whose more than 50% of turnover is due to the export of goods or services).
Additional points can also be gained if the applicant's product brand has been recognized or awarded in an international competition, or the applicant has submitted products under the product brand at least three times in the last five years to participate in a trade fair event as an exhibitor, or the applicant has participated in international public contracts or has also carried out these contracts as a subcontractor.
In this context, it is worth adding that the applicant must prove the right to dispose of the product brand.
The last important element in terms of the project's eligibility for funding is the company's innovativeness. Reports submitted to the CSO in previous years are taken into account. Here, however, there is a "gateway" available, as a report on innovative activity can be submitted late (e.g. this year) for the previous year or years. The office will not verify when the report was submitted, but only which year it relates to.
Support at up to 50% of project value. The intake in 2023. has a total budget of PLN 155 million. Other calls are planned in the following years. As of today, it is difficult to say what their budget will be and whether the conditions will be identical to this year's call.
Funds obtained from the grant can be used for:
VAT may be an eligible expense under the project.
The program is dedicated to those industries that fall within the catalog of available industry trade fairs (list below). Importantly, this is a closed list i.e. in order to meet the mandatory criterion for participation as an exhibitor, you must select one trade fair from the list below. It is not possible to participate in fairs outside the list instead of those on the list. You can go to them as part of an economic mission (and you don't have to be an exhibitor), but this does not change the obligation to exhibit a booth at the "mandatory" fairs.
Industries along with the operators assigned to serve each industry:
1. MEDICA, Düsseldorf (Germany) 2024
2nd MEDTEC JAPAN, Tokyo (Japan) 2025
3. MEDICA, Düsseldorf (Germany) 2025
4. Arab Health, Dubai (UAE) 2026
5th MEDICA, Düsseldorf (Germany) 2026
6. Africa Health, Johannesburg (South Africa) 2027
7th MEDICA, Düsseldorf (Germany) 2027
8. Arab Health, Dubai (UAE) 2028
9. Arab Health, Dubai (UAE) 2029
1. Nordbygg, Stockholm (Sweden) 2024
2. Big 5 Global, Dubai (UAE) 2024
3. Japan Build, Osaka (Japan) 2025
4th IBS, Orlando (USA) 2026
5th Batimat, Paris (France) 2026
6th Big 5 Global, Dubai (UAE) 2027
7th Nordbygg, Stockholm (Sweden) 2028
8th Batimat, Paris (France) 2028
9. the Big 5 Construct Egypt, Cairo (Egypt) 2029
1. HANNOVER MESSE (Germany) 2024
2nd Elektronica, Munich (Germany) 2024
3. HANNOVER MESSE (Germany) 2025
4th PHOTONIX SHOW JAPAN, Tokyo (Japan) 2025
5th HANNOVER MESSE (Germany) 2026
6th Laser World of Photonics Munich (Germany) 2026
7th HANNOVER MESSE (Germany) 2027
8. TAITRONICS, Taipei (Taiwan) 2027
9th Productronica, Munich (Germany) 2028
10th SPIE Photonics West, San Francisco (USA) 2029
1st World Sustainable Energy Days, Wels (Austria) 2024
2nd IFAT, Munich (Germany) 2024
3. ENEX2025 - Energy and Environment Exhibition, Tokyo (Japan) 2025
4th Pollutec, Lyon (France) 2025
5th IE Expo China, Shanghai (China) 2026
6. Wind Energy, Hamburg (Germany) 2026
7th Pollutec, Lyon (France) 2027
8th Wetex Dubai (UAE) 2027
9th IFAT, Munich (Germany) 2028
10. Wind Energy, Hamburg (Germany) 2028
11th Wetex Dubai (UAE) 2029
1st Collision Toronto (Canada) 2024
2. GITEX GLOBAL (ZEA) 2024
3. Japan IT Week Spring (Japan) 2025
4th Singapore Fintech Festival (Singapore) 2025
5th CES Las Vegas (USA) 2026
6th Web Summit (Portugal) 2026
7. GITEX GLOBAL (ZEA) 2027
8th Singapore Fintech Festival (Singapore) 2028
9th Web Summit (Portugal) 2029
1st Game Developers Conference, San Francisco (USA) 2024
2nd Gamescom, Cologne (Germany) 2024
3rd Tokyo Game Show (Japan) 2025
4th Gamescom, Cologne (Germany) 2026
5th Game Developers Conference, San Francisco (USA) 2027
6th Gamescom, Cologne (Germany) 2028
7th Gamescom, Cologne (Germany) 2029
1. Beautyworld Middle East Dubai (UAE) 2024
2. Cosmoprof Bologna (Italy) 2025
3rd Cosme Week Osaka (Japan) 2025
4. Beautyworld Middle East Dubai (UAE) 2025
5. Cosmoprof Bologna (Italy) 2026
6. Beautyworld Middle East Dubai (UAE) 2026
7th Cosmoprof Bologna (Italy) 2027
8. Beautyworld Middle East Dubai (UAE) 2027
9th Cosmoprof Bologna (Italy) 2028
10. Beautyworld Middle East Dubai (UAE) 2028
11th Cosmoprof Bologna (Italy) 2029
1. EIMA Bologna (Italy) 2024
2. Bauma Munich (Germany) 2025
3. Hannover Agitechnica (Germany) 2025
4th National Farm Machinery Show Kentucky, Louisville (USA) 2026
5th EIMA Bologna (Italy) 2026
6. Bauma Munich (Germany) 2027
7th Hannover Agitechnica (Germany) 2027
8th National Farm Machinery Show Kentucky, Louisville (USA) 2028
9th EIMA Bologna (Italy) 2028
10. Bauma Munich (Germany) 2029
1. Delhi INDEX (India) 2024
2. High Point Spring Edition (USA) 2025
3 Delhi INDEX
(India) 2025
4th High Point Spring Edition (USA) 2026
5. Delhi Index (India) 2026
6th High Point Spring Edition (USA) 2027
7th Delhi INDEX(India) 2027
8. High Point Spring Edition (USA) 2028
9. Delhi Index (India) 2028
10th High Point Spring Edition (USA) 2029
1st Automechanika Istanbul (Turkey) 2024
2. NAIAS Detroit (USA) 2025
3. AAPEX Las Vegas (USA) 2025
4th Automechanika Istanbul (Turkey) 2026
5th AAPEX Las Vegas (USA) 2026
6th NAIAS Detroit (USA) 2027
7th AAPEX Las Vegas (USA) 2027
8. automechanika Istanbul (Turkey) 2028
9th APPEX Las Vegas (USA) 2028
10th Automechanika Istanbul (Turkey) 2029
1. InnoTrans Berlin (Germany) 2024
2nd Railway Tech Indonesia, Jakarta (Indonesia) 2025
3. iREE 2025, New Delhi (India) 2025
4th InnoTrans Berlin (Germany) 2026
5. Africa Rail Johannesburg (South Africa) 2026
6th Railway Tech Indonesia, Jakarta (Indonesia) 2027
7th IREE 2027, New Delhi (India) 2027
8. innoTrans Berlin (Germany) 2028
9th Africa Rail Johannesburg (South Africa) 2028
10. Africa Rail Johannesburg (South Africa) 2029
1. METS Amsterdam (Netherlands) 2024
2. Boot Düsseldorf (Germany) 2025
3. METS Amsterdam (Netherlands) 2025
4th Boot Düsseldorf (Germany) 2026
5. METS Amsterdam (Netherlands) 2026
6th Boot Düsseldorf (Germany) 2027
7. METS Amsterdam (Netherlands) 2027
8. Boot Düsseldorf (Germany) 2028
9. METS Amsterdam (Netherlands) 2028
10th Boot Düsseldorf (Germany) 2029
1st Eurosatory Paris (France) 2024
2nd IDEX, Abu Dhabi (UAE) 2025
3rd DSEI, London (UK) 2025
4th Eurosatory Paris (France) 2026
5th NSA & NATSEC, Kuala Lumpur (Malaysia) 2026
6th IDEX, Abu Dhabi (UAE) 2027
7th DSEI, London (UK) 2027
8th Eurosatory Paris (France) 2028
9th NSA & NATSEC, Kuala Lumpur (Malaysia) 2028
10th IDEX, Abu Dhabi (UAE) 2029
1st ILA Berlin Air Show (Germany) 2024
2nd Paris Air Show (France) 2025
3rd International Astronautical Congres (IAC), Sydney (Australia) 2025
4th ILA Berlin Air Show (Germany) 2026
5th Space Tech Expo, Bremen (Germany) 2026
6th Space Symposium, Colorado Springs (USA) 2027
7th Paris Air Show (France) 2027
8th Space BR Show, Sao Paulo (Brazil) 2028
9th Paris Air Show (France) 2029
1. GULFOOD, Dubai (UAE) 2024
2. SIAL PARIS (France) 2024
3rd FOODEX JAPAN, Tokyo (Japan) 2025
4th ANUGA, Cologne (Germany) 2025
5th GULFOOD, Dubai (UAE) 2026
6th SIAL PARIS (France) 2026
7. GULFOOD, Dubai (UAE) 2027
8th ANUGA, Cologne (Germany) 2027
9th GULFOOD, Dubai (UAE) 2028
10th ANUGA, Cologne (Germany) 2029
Recruitment for this year's program will run from mid-October to the end of November. It is important to start working on the application as soon as possible. Especially since in most programs PARP reserves the possibility of closing the call earlier than scheduled.
In order to participate in the call for proposals under the competition for the promotion of the brand of innovative SMEs, it is necessary to fill out an application in the IT system. Its template is available today on the PARP (Polish Agency for Enterprise Development) website at this link:
Obtaining a grant is quite a complicated process. Planning to participate in a trade fair as an exhibitor is only the beginning. If you haven't dealt with concepts such as performance indicators, horizontal principles of equal opportunity and non-discrimination or the principle of sustainable development in practice before, you'd better get the support of an experienced advisor.
Well Done Business successfully supports entrepreneurs in obtaining funds for development. European funds or, more specifically, the innovative SME brand promotion program are also in our offer. If you have reached this point in the article and feel that your company meets the basic requirements
The brand promotion program for innovative SMEs is not the only European funding currently available.
There are even dozens (yes, dozens) of grants today. There are also preferential loans or business competitions with financial prizes. If you don't know how to check if your company has a chance to develop based on grants, get in touch with us. You can also subscribe to our DostepneDotacje.pl newsletter to make sure you don't miss interesting programs planned for the coming months.
For experienced exporters who want to participate as an exhibitor in international trade shows included in the official list.
These are primarily costs associated with participation in trade fairs. In particular, the construction or rental of a booth or travel costs for employees. A detailed list of eligible costs can be found in the competition regulations.
For today it is difficult to say. Those responsible for implementing the program do not rule out this possibility. Information on future calls should be followed.
