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Business analysis

A business analysis that helped make a key decision for the direction of the company (use of a townhouse).

This case study presents the collaboration between Well Done Business and the owner of a townhouse, which resulted in the development of a comprehensive business analysis for the optimal use of the building's space.
Filip Samczuk
Author of the article
Published
June 25 2024
Reading time
4 minutes
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Table of contents

Summary

The analysis included consideration of several development alternatives, detailed planning of the project, market and competition analyses and financial models. In the end, the client chose the recommended variant, which generated a high profit in a short period of time.

Introduction

Background

The owner of a townhouse located in a central part of the city, faced the challenge of optimally developing the building's space. The goal was to increase the profitability of the property by transforming it in a way that would bring maximum financial benefit. The owner turned to Well Done Business for assistance in developing a business case that would consider various scenarios for the use of the space while taking into account budget and administrative and legal constraints.

Challenge

The main challenge was to identify the most cost-effective way to develop the tenement space, which would take into account both market and financial aspects. It was necessary to conduct detailed analyses that would allow the selection of the optimal investment option. In addition, it was important to plan the project in a way that was embedded in a timeframe, and to make recommendations for operational, marketing and sales activities.

About Well Done Business

Well Done Business is a reputable consulting firm specializing in business consulting and financial analysis. We have extensive experience working with real estate owners (as well as entities in other industries), offering comprehensive consulting services including market analysis, venture planning and financial model development.

Our approach

Our approach to the townhouse project was comprehensive and tailored to the client's specific needs. We focused on three key areas:

  1. Market and competition analysis
  2. Development of space development options
  3. Detailed financial models and recommendations

Market and competition analysis

Understanding the market

The first step was to conduct an in-depth analysis of the real estate market in the location. We collected data on current trends, demand for different types of space (office, residential, commercial) and analyzed the competition. This research allowed us to identify the most favorable options for developing the townhouse.

Competitor analysis

We thoroughly researched the offerings of competing properties in the area, assessing their advantages and disadvantages and the level of market saturation. The competitive analysis allowed us to identify market gaps and identify unique features that could distinguish the townhouse from its competitors.

Development of space development options

Based on our analysis, we developed several variants for the development of the tenement space, taking into account different investment scenarios. Each of the variants was described in detail, covering the planning of the project, the required activities and the expected financial results. The variants included:

  1. Residential option: converting a townhouse into apartments for rent.
  2. Office variant: adaptation of space for modern offices.
  3. Service option: dedication of the space to commercial establishments, such as cafes, restaurants or stores.
  4. Mixed Variant: a combination of the above options, providing diversified revenue streams.

Planning the venture

We have prepared a detailed action plan for each option, including:

  • Implementation schedule: detailed schedule of construction and adaptation works.
  • Employment: A plan to hire the necessary professionals, such as architects, contractors, marketing staff and others.
  • Marketing and sales: Marketing strategies to attract potential tenants or buyers.

Detailed financial models and recommendations

Financial models

We developed detailed financial models for each option, which included:

  • Investment costs: estimated costs associated with adapting the space, including construction, equipment and marketing.
  • Revenue forecasts: expected revenue from renting or selling space.
  • Profitability analysis: evaluation of the profitability of each option, taking into account ROI (return on investment) and payback period.
  • Risk analysis: Identification of potential risks associated with each option and strategies to minimize them.

Recommendations

Based on our analysis and financial models, we made recommendations for the most profitable option. The recommendations included specific actions embedded in time to maximize investment returns. Key recommendations included:

  • The optimal option: choosing a mixed-use option that combined rental apartments with commercial premises, providing diversified revenue streams.
  • Schedule of activities: a detailed implementation plan, including key milestones and deadlines.
  • Employment: recommendations for hiring specialists and working with experienced contractors.
  • Marketing and sales: recommendations on marketing strategies to effectively promote the space and quickly attract tenants.

Result

Choosing the optimal option

Thanks to the analysis, the client decided on the recommended mixed option. The activities were quickly implemented according to the presented schedule, which contributed to the achievement of the intended goals.

Quick return on investment

Within a short period of time after the adaptation work was completed, the property began to generate significant income from the rental of apartments and commercial premises. The client made a high profit, exceeding initial expectations.

Long-term impact

The ultimate success of the project brought long-term benefits to the client, including:

  • Stable revenues: Diversified sources of revenue have ensured financial stability.
  • Increase in property valueThe : adaptation of the space has significantly increased the market value of the townhouse.
  • Reputation: The success of the project has helped strengthen the client's reputation as a reliable investor in the real estate market.

Summary

The case of a townhouse owner perfectly illustrates the key role that Well Done Business can play in optimizing the use of building space. Thanks to our comprehensive analysis, detailed financial models and strategic recommendations, the client achieved significant financial benefits and long-term success. Our experience in working with real estate and our ability to act quickly and efficiently allowed for a smooth implementation of the project.

Sample references:

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About the author

Filip Samczuk
For 12 years, he has provided substantive support to entrepreneurs in realizing their dreams of starting or growing a business. He advises on obtaining financing, business development and legal issues. Privately a fanatic of sports, travel and history of the 20th century.

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